To be set in the impressive Timmelsjoch Museum, sitting 2,508 meters above sea level on the Austrian - Italian border, the virtual store will display a range of Moncler's newest womenswear and menswear collections. Exclusive items also include the Cuvellier jacket and Cotonniere coat.
The act of collaboration gains a new profundity when Rick Owens is involved. One of fashion's eminent philosophers, his cerebral approach to design and living leads him on intimate paths of discovery.
If that felt a little like a fond adieu, both Fujiwara and the team on call declined to specify whether this collection was this Moncler flavored fragment of Frgmt's final drop.
Regardless, Kering needs to grow faster than it can on its own and Moncler is one of the best options in a market where independence is increasingly rare. But the real challenge for Kering will be its ability to effectively manage a growing portfolio of mega - brands.
Hosted by singer Alicia Keys, the show was broadcasted through five cities - New York, Milan, Tokyo, Seoul and Shanghai - presenting a digital experience that guided viewers through each city in a multimedia concept. The live show was hosted through a dedicated microsite, as well as utilising multiple social media platforms, including Instagram, TikTok, WeChat, Weibo and YouTube. Moncler Genius partner sites and e - tailers also hosted the show.
For Menswear, Sergio looked to Moncler's positioning as a youth culture icon to Moncler Sale craft a collection with a relaxed attitude while keeping a keen focus on the technical features that have come to characterise the brand as a whole.